PR AGENCY CONTACT:
Robert Clyne
Clyne Media, Inc.
Tel: 615.662.1616
Leslie Buttonow
Korg USA Inc.
Tel: 631.390.6500FOR IMMEDIATE RELEASE
KORG USA UNVEILS THE ALL-NEW KORG.COM
WINTER NAMM SHOW, ANAHEIM, CA, January 15, 2009 — Korg recently launched its newly redesigned website (www.korg.com), greatly enhancing the user’s online experience. The new site features a sleek, modern look, more intuitive navigation, a comprehensive blend of product information and media content, extensive new consumer tools, an enhanced dealer locator, Korg user forums and much more. Up-to-date news on events, promotions, products and artists is seamlessly integrated into the site’s main pages, and a new media player delivers streaming video of the company’s artist and product demonstration videos.
Korg USA Director of Marketing Mike Bradley explains, “This layout is particularly convenient for people wanting to quickly and easily learn anything they want about a particular product before making a purchase. Perhaps the most striking new feature of Korg.com is the site’s new media player, featuring both audio and video, arranged in multiple channels by product category or by artist. At Korg, we pride ourselves on sound, so a full-featured, on-site media player was the next logical progression for us as a means of presenting our sound and video files in an organized fashion.”
At the heart of the new Korg.com is the “What’s Hot” page, offering continually updated new product info, links to featured artist pages and videos, current promotions, upcoming events and more. From there, redesigned product pages bring all related material onto one dedicated page for each product, including news, support information, specs, media clips and related product info.
Also offered are handy tools for Korg users, including pre- and post-purchase product tutorials, a Learning Center that offers celebrity artist ProSessions “how to” videos, Keyboard master classes, and “Studio Magic” and “Guitarville” education features. In addition, an enhanced dealer locator helps consumers find a dealer, down to the exact product. Finally, Korg.com provides direct links to officially recognized online Korg forums.
“We have taken great care to determine our user’s interest in visiting our site,” stated Vic Cutrone, Korg USA Director of Information Technology. “As a result, we have streamlined the site’s layout and navigation, upgraded the content with a renewed focus on multimedia, encouraged user interaction with official Korg forums and implemented several new ways to deliver the most current Korg information.”
To experience the new site, visit www.korg.com, and please check back frequently for up-to-date news and content.
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—For more information, contact Korg USA, 316 South Service Rd, Melville, NY 11747.
Tel: (631) 390-6500; Web: www.korg.com.
All Rights Reserved.