Hosted by hip-hop icon Biz Markie, the grand-opening event featured leading members of the hip-hop and EDM communities
- Guitar Center has partnered with global Digital Music technology brand Serato to open exclusive new 2,500 square foot in-store space at Brooklyn, NY location.
- Rap & Hip-Hop legend Biz Markie hosted the red-carpet launch event and met with fans and customers.
- Event also featured live radio broadcast and a surprise list of legendary hip-hop DJ’s who performed, signed autographs and connected with media via Facebook.
(October 30, 2013 – Brooklyn, NY) –On Thursday, October 24, 2013, the Guitar Center Brooklyn store was the place to be as they unveiled their new world-class addition to the store, known as the Serato Digital Music Experience. Created in association with Serato, the new wing offers a permanent home for DJ’s and aspiring music producers to demo and buy the latest products in Serato’s product line. This 2,500-square-foot section of the store was officially launched with a special all-day red-carpet event, hosted by hip-hop legend Biz Markie and open to the public.
The event featured leading figures from Brooklyn’s hip-hop and EDM communities, Public Enemy’s Keith Shocklee, DJ Cash Money, Jazzy Joyce, EPMD’s DJ Scratch and Grand Wizard Theodore, several of whom also performed live. Also in attendance were representatives from manufacturer sponsors as well as leading journalists from the music industry. The new addition coincides with the expansion of Guitar Center’s hugely popular Music Mentor program (offering customers free lessons and instruction for top DJ and Digital Music products).
Event sponsors included ADJ, AKAI Professional, BBE Sound Inc., Beats by Dr. Dre, DMC, EV, Hotel BPM, JBL® Professional, Novation, Numark, Odyssey, Ortofon, QSC, Pioneer, Rane and Shure.
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Photo Caption 1: Shown is the new 2,500-square-foot Serato Digital Music Experience wing, located in Guitar Center’s Brooklyn, NY store. Photo by Ryan Hunter, Guitar Center. © 2013.
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Photo Caption 2: Pictured L-R: Hip-hop legend Biz Markie and Guitar Center Vice President, Communications and Corporate Affairs Christopher Bennett. Photo by Ryan Hunter, Guitar Center. © 2013
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Photo Caption 3: Pictured L-R: Biz Markie and DJ Jazzy Joyce. Photo by Ryan Hunter, Guitar Center. © 2013.