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Trina Shoemaker, shown with her 8351 three-way Smart Active Monitor™ (SAM™) from Genelec.

 

 


PRESS RELEASE
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Tel: (615) 662-1616
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FOR IMMEDIATE RELEASE

Multi-GRAMMY® Winning Producer Trina Shoemaker Chooses
Genelec 8351 Three-Way Smart Active Monitors™ (SAM™)


The NAMM Show, Anaheim, CA, January 19, 2017 — Acclaimed record producer Trina Shoemaker counts among her credits such top acts as Rodney Crowell, Queens of the Stone Age, Josh Ritter, Emmylou Harris, Brandi Carlile, Sheryl Crow and many others. She has won three GRAMMY® Awards, for her work with Sheryl Crow and Stephen Curtis Chapman, and been nominated for several others. She recently has taken a bold upgrade in monitoring with the acquisition of 8351 three-way Smart Active Monitors™ (SAM™) from Genelec (booth 5876) at her home studio, one of her primary workspaces.

Shoemaker notes, “These monitors make my incredibly long work days less fatiguing on my ears. Ten or 12 hours of constant critical listening tends to be very draining, but with these monitors it’s not an issue, even at loud volumes. But I can keep them at a low-to-medium volume, and they still sound full and balanced and very, very clear and smooth. It’s like putting on just the right prescription of contact lenses for my ears.”

Like many industry veterans, Shoemaker wasn’t aiming for a change in her sound, so any upgrade in gear needs to integrate well into the existing workflow. She remarks, “I would say my mixes haven’t changed, and that’s a good thing, but the 8351’s have made things easier to assess. I can hear detail on reverbs more clearly, and I can hear if I’ve got a little lump in the lower mids more clearly on the 8351’s. There were things I wouldn’t catch on my other speakers until I did a car test. That happens far less on the 8351’s.”

She adds, “I appreciate the way these monitors have certain proprietary tools in place – GLM AutoCal™ technology – to analyze your room and optimize the sound in terms of EQ and establishing the ‘sweet spot.’ I know exactly where the standing waves are in my room near my chair, and I'm actually used to them and prefer to work with those waves as they are, but just to see what the monitors are capable of, I enabled the automated calibration tools to tune the system to my room. The AutoCal correctly analyzed the room and adjusted the curve accordingly. I heard the change immediately. It was delightful. A very fun learning tool as well.”

All in all, she is very pleased with the monitors, and continues to admire the Genelec brand. “These are extremely high fidelity and very elegant monitors,” she notes. “I respect what Genelec is able to accomplish with their monitors, and I find them beautiful. I have always loved Genelecs.”

For more information, please visit www.genelecusa.com/.


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Photo file: TrinaShoemaker.JPG
Photo caption: Trina Shoemaker, shown with her 8351 three-way Smart Active Monitor™ (SAM™) from Genelec.

Genelec, the pioneer in Active Monitoring technology, is celebrating over 35 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. In 2016, Genelec marks the 10th anniversary of its Smart Active Monitoring™ (SAM™) concept. Genelec SAM products provide active audio monitoring systems that also have the capability and intelligence enabling them to adapt automatically and flexibly to their acoustical environments through a set of proprietary tools.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelecusa.com/.


Genelec is exhibiting at booth 5876 at the 2017 NAMM Show in Anaheim, CA.





 

 

 

 

 

 

 

 

 

 


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