THE NAMM SHOW, ANAHEIM, CA, January 23, 2014 — Genelec (Booth 6220 [Hall A]), the world’s pioneer in active monitoring, was the first and only choice for multiplatinum composer and producer Brian Howes and his writing/engineering partner Jason Van Poederooyen (aka JVP) when they set up their personal recording studio facility last year. Dubbed “Van Howes Studios,” in the Studio City area of Los Angeles, it sports a pair of Genelec 1038B 3-way active monitors and a Genelec 7071A dual-driver active subwoofer.
Howes has written and/or produced hit tracks and songs for artists including Hedley, Daughtry, Hinder (including “Lips of an Angel” and the rest of the multi-platinum Extreme Behavior album), Nickelback, Airbourne, Simple Plan and others. His songs include the following hits for Boys Like Girls: "Two Is Better Than One” (featuring Taylor Swift) and "Love Drunk,” both of which went to the Top 10 in the U.S. and sold more than four million singles. He also co-wrote American Idol winner David Cook's first single "Light On," which sold 1.5 million records in the U.S. alone, and for which Howes won a 2010 BMI Pop Award. He and Van Poederooyen have been recording and mixing on the Genelec active monitors since the studio commenced operations in 2012, and they have been utterly pleased with their choice.
“I absolutely love these speakers,” says Van Poederooyen, who joined Howes in moving from their native Vancouver to Los Angeles to work. “Now that I really know them, I rely on them more and more. I even find myself mixing on them at low volumes and really trust the results I'm getting.” In fact, he adds, the large Genelec monitors serve the dual roles as main monitors and near-field monitors, literally being the only speakers he might use on a project. “On one day, we’ll need them to be the big speakers we want to blow the label people away when they come in, and the next I will use them when I want to check a mix out a low volume. I can do all of that on the 1038s. They have tremendous presence and detail at high volumes but still offer lots of punch and depth even at low volumes.”
Howes echoes all of that, adding, “We spent a lot of time and effort getting the control room here to sound just right, having Jerry Steckling, who was at one time the acoustician at LucasFilm’s Skywalker Sound, dialing in the room acoustics for six months. We then needed a speaker that could match that, and the Genelecs do. We can crank them when the A&R people are here, which helps get them excited about a song – it can literally sound like a nightclub in the control room. And we also can hear the track accurately at low volumes – we don’t need to take a check disc to listen to out in the car anymore. In fact, we’re now always sure that whatever we’re hearing in the studio is what we’ll hear anywhere else.”
Adds Van Poederooyen, “The Genelecs take that uncertainly out of the equation, and that makes a huge difference.” And, says Howes, “They do all that while looking totally cool.”
For more information, please visit www.genelecusa.com/.