NAMM SHOW, ANAHEIM, CA, January 24, 2013 — SSI, a leading Hollywood audio and video post production company specializing in cinema trailers, has purchased a new 7.1 monitoring system by Genelec (booth 6220), the world’s longstanding pioneer in active monitoring. The new system, which consists of three Genelec 8260A Tri-Amplified Active Monitors for the L-C-R array, four Genelec 8250A Bi-Amplified Active Monitors for the rear and side surrounds, and a Genelec 7271A Active Subwoofer, was chosen to help SSI further expand its leading role as a post production resource for trailers for top Hollywood films. These include The Hobbit, Rise of the Guardians, Cloud Atlas and the upcoming Brad Pitt film World War Z. All three of these products reflect Genelec’s recently introduced Smart Active Monitor™ (SAM™) concept, which allows monitors to be controlled with digital networking to enable the building of highly flexible computer-controlled systems of monitors.
This purchase also continues SSI’s longstanding tradition of being an all-Genelec facility for its audio studios, with all seven of its mix rooms fitted with Genelec speakers, including 8240A speakers for stereo monitoring. SSI provides a range of services to the film industry, including 5.1 theatrical trailer mixing, 5.1 digital audio sweetening, sound design, telecine, full service audio transfers and digital delivery services. RSPE Audio Solutions in Los Angeles sold the Genelec speakers to SSI.
The decision to buy and install new Genelec monitoring was based on two key things, according to Gary Fradkin, SSI’s Director of Engineering, who also designed the studio with SSI Mixer Matt Guiler and noted studio designer Scott Putnam. “We love the way Genelec active monitors sound, and the DSP system enables us to keep the studio tuned properly at all times,” Fradkin explains. “In the past, we’d have to have the room periodically analyzed and re-tuned as things changed. Now, with SAM, the speakers literally take care of themselves.” Genelec’s award-winning DSP Technology and GLM™ software provide powerful and practical tools such as AutoCal™ for automatic and accurate alignment, calibration and control of the monitoring system in all situations. But, says Fradkin, that’s only half the story behind SSI’s affinity for Genelec. “Sonically speaking, the accuracy of their imaging in 5.1 and 7.1 is far superior to anything else out on the market,” he says. “They just sound great, all the time, on everything.”
For more information, please visit www.genelecusa.com/.