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The control room at SSI, a leading Hollywood audio and video post production company specializing in cinema trailers, with a recently acquired 7.1 surround monitoring system consisting of three Genelec 8260A Tri-Amplified DSP Monitors for the L-C-R array, four Genelec 8250A Bi-Amplified DSP Monitors for the rear and side surrounds, and a Genelec 7271A Active Subwoofer



 

 

 


PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

SSI Upgrades Audio Monitoring to 7.1 with Genelec 8260A and 8250A Active
Monitors and 7271A Sub



— Leading Hollywood post production facility chooses Genelec to help them expand their film trailer post capabilities to 7.1 while relying on Genelec’s award-winning 8200 Smart Active Monitoring (SAM) system to keep the studio’s acoustics perfectly tuned —


NATICK, MA, November 19, 2012SSI, a leading Hollywood audio and video post production company specializing in cinema trailers, has purchased a new 7.1 monitoring system by Genelec, the world’s longstanding pioneer in active monitoring. The new system, which was installed in September and consists of three Genelec 8260A Tri-Amplified Active Monitors for the L-C-R array, four Genelec 8250A Bi-Amplified Active Monitors for the rear and side surrounds, and a Genelec 7271A Active Subwoofer, was chosen to help SSI further expand its leading role as a post production resource for trailers for top Hollywood films. These include The Hobbit, Rise of the Guardians, Cloud Atlas and the upcoming Brad Pitt film World War Z. All three of these products reflect Genelec’s recently introduced Smart Active Monitor (SAM) concept, which allows monitors to be controlled with digital networking to enable the building of highly flexible computer-controlled systems of monitors.

This purchase also continues SSI’s longstanding tradition of being an all-Genelec facility for its audio studios, with all seven of its mix rooms fitted with Genelec speakers, including 8240A speakers for stereo monitoring. SSI provides a range of services to the film industry, including 5.1 theatrical trailer mixing, 5.1 digital audio sweetening, sound design, telecine, full service audio transfers and digital delivery services. RSPE Audio Solutions in Los Angeles sold the Genelec speakers to SSI.

The decision to buy and install new Genelec monitoring was based on two key things, according to Gary Fradkin, SSI’s Director of Engineering, who also designed the studio with SSI Mixer Matt Guiler and noted studio designer Scott Putnam. “We love they way Genelec active monitors sound, and the DSP system enables us to keep the studio tuned properly at all times,” Fradkin explains. “In the past, we’d have to have the room periodically analyzed and re-tuned as things changed. Now, with SAM, the speakers literally take care of themselves.” Genelec’s award-winning DSP Technology and GLM software provide powerful and practical tools such as AutoCal for automatic and accurate alignment, calibration and control of the monitoring system in all situations. But, says Fradkin, that’s only half the story behind SSI’s affinity for Genelec. “Sonically speaking, the accuracy of their imaging in 5.1 and 7.1 is far superior to anything else out on the market,” he says. “They just sound great, all the time, on everything.”

For more information, please visit www.genelecusa.com/.


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Photo File: SSI_Photo2.JPG
Photo Caption: The control room at SSI, a leading Hollywood audio and video post production company specializing in cinema trailers, with a recently acquired 7.1 surround monitoring system consisting of three Genelec 8260A Tri-Amplified DSP Monitors for the L-C-R array, four Genelec 8250A Bi-Amplified DSP Monitors for the rear and side surrounds, and a Genelec 7271A Active Subwoofer


Genelec, the pioneer in Active Monitoring technology, is celebrating over 30 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.


Other brand and product names may be trademarks of the respective companies with which they are associated.


—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelecusa.com/.


 

 

 

 

 

 


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