NAB SHOW, LAS VEGAS, NV, April 8, 2013 — Studio 22 is a four-year-old facility in the L.A. suburb of Sun Valley that serves clients with two audio recording studios with a photography and videography space, and the facility recently experienced an upgrade with the purchase of new monitoring from Genelec (booth C1633), the world’s longstanding pioneer in active monitoring. The facility’s Studio A installed a pair of Genelec 1032A Bi-Amplified Loudspeaker Systems and a Genelec 7070A active subwoofer as part of a facility-wide renovation last year. The system was sold to Studio 22 via Guitar Center Northridge, California.
The reaction from clients has been excellent at the facility, with its private key code entryways, two full-scale recording studios, make-up, wardrobe and shooting areas, theater and conference room. Studio Manager Elba Horne notes, “We get a very wide range of clients in Studio 22, from students to seasoned professionals, and all of them have commented on how good the sound in Studio A is. The speakers we had been using in the studio were very good, but after talking to engineers, record producers and artists, it was becoming clear that Genelecs were widely regarded as the industry standard. We want the absolute best for our clients, and that was pointing us toward Genelec. So when we upgraded other aspects of the studio’s equipment, including the addition of high-end Neumann recording microphones, we decided that we had to have Genelec monitoring, to keep us at the leading edge.”
The move has worked out well, observes Horne, who says clients have been consistently pointing out the cleaner, natural higher-fidelity sound of the Genelec Active monitoring system. “They want the best, they deserve the best, and with the Genelec monitors, that’s what we can give them.”
For more information, please visit www.genelecusa.com/.