PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
HOWARD SCHWARTZ RECORDING NEW YORK (hsr/ny) INSTALLS THREE GENELEC SE™
DSP 5.1 SURROUND MONITORING SYSTEMS
— The systems include the Genelec Loudspeaker management SE™
software featuring AutoCal, creating an objective, precise mixing environment
—
NAB SHOW, LAS VEGAS, NV, April 14, 2008 —
Howard Schwartz Recording New York (hsr/ny), a full-service audio post-production
facility located in the heart of Manhattan’s Grand Central Terminal
area, has been on the cutting edge of professional audio technology
since it opened its doors in 1975. And it is staying on that cutting
edge, thanks to the installation in March 2008 of three Genelec DSP
Monitoring Systems. The systems were installed in hsr/ny’s Studio
West, Studio 12 and Studio 14. HSR purchased two Genelec SE™ (Small
Environments) DSP Monitoring Systems, each consisting of five 8130A
digital monitors and the new SE7261A 10 inch DSP subwoofer, as well
as a third system employing five 8240A bi-amplified monitors and the
SE7261A subwoofer. The SE DSP System is specifically designed to solve
many of the acoustic problems associated with small recording and mixing
environments. All three systems come with Genelec’s AutoCal™
GLM.SE™ (Genelec Loudspeaker Manager) software, which provides
a familiar graphic interface to help speed users through system setup
and complete acoustic calibration.
“The timing of these new monitoring systems from
Genelec was perfect,” says Marty Newman, Vice President and Chief
Engineer at hsr/ny. “We were preparing to move forward with a
facility-wide upgrade – new Pro Tools HD systems, new servers
and more – and we saw the DSP SE system at Genelec’s booth
at AES. We listened to them and realized they fit our needs for a compact,
accurate and tunable near-field 5.1 monitoring solution.” The
new Genelec DSP monitors are used mainly on broadcast commercial spots,
an area for which HSR is highly renowned (the studio’s mixers
have won numerous EMMY® Awards for their television work), but Newman
is confident in the products’ ample versatility. “They can
do anything,” says Newman, speaking of both the mixers and the
Genelec monitors. “We’ve had substantially increased demand
coming in from our clients for 5.1 mixes for television shows and commercials,
so it’s important to be able to monitor accurately at the kind
of levels we use with television. The DSP package is perfect for that.”
The Genelec DSP system comes with software control linked
with the SE7261A DSP subwoofer, which provides all the necessary network
connections to the host computer and supplies extensive DSP resources
through its high-pass AES digital outputs to the 8130A’s. However,
hsr/ny opted to use Genelec’s new AD9200A eight-channel analog
to digital converter as an interface to monitor in analog. And Newman
says the GLM made both the installation and the use of the Genelec DSP
system “absolutely seamless. The problem with near-field 5.1 monitoring
has always been that you have someone tune the environment and then
when it comes to reconfigure the room because of new gear coming in,
we have to have the room tuned again. At about $1,000 a pop, it gets
costly. Plus, third party room tuning is not necessarily an objective
proposition – it’s based on how one individual perceives
it at a given time. What the GLM system has done is taken the subjectivity
out of the process of room tuning. It takes care of the level, the EQ,
even the phase on the subwoofer, which is important in a room where
nodes can cause low-frequency build-up. And we can store and save all
of these settings. So we’re getting great sound and great performance.”
...ends 545 words
Genelec, the pioneer in Active Monitoring technology,
is celebrating 30 years of designing and manufacturing active loudspeakers
for true and accurate sound reproduction. Genelec is credited with promoting
the concept of active transducer technology, which many manufacturers
are just now incorporating into their products. Since its inception
in 1978, Genelec has concentrated its efforts and resources into creating
active monitors with unparalleled sonic integrity. The result is an
active speaker system that has earned global acclaim for its accurate
imaging, extremely high acoustic output from small enclosures, true
high-fidelity with low distortion, and deep, rich bass.
Other brand and product names may be trademarks of the
respective companies with which they are associated.
—For more information on the complete range of Genelec Active
Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA
01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.