PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
GENELEC 8030A MONITORS COMPLETE THE PICTURE AT
THE AUDIO DEPARTMENT’S NEW VIDEO EDITING SUITE— Video capabilities added as part of a business expansion strategy, and
Genelec 8030A monitors ensure great sound in new Avid Adrenaline suite —— Sci-Fi Channel is the first client to benefit from how better audio enhances video edits —
NAB CONVENTION, LAS VEGAS, NV, April 24, 2006 — The Audio Department, a leading New York City audio post-production facility for over 25 years, recently added video editing to its array of services. The new video suite, equipped with an Avid Adrenaline digital editing system, was brought on line earlier this year. A key element in the suite’s design is the inclusion of Genelec’s 8030A Bi-Amplified Active Monitoring System. The pair of Genelec 8030A monitors gives The Audio Department’s new video editing capability a sonic muscularity that imparts a subtle but critical advantage. “Better sound often results in improved video editing,” comments David Prentice, Systems Sales Engineer at VCA Fusion, the New York firm that sold the Genelec monitors to The Audio Department. “For instance, better monitoring means you'll be able to hear differences in ambient sound that could make a tremendous difference in the quality of an edit and in the overall sound.”Brad Petrella, Chief Technical Engineer at The Audio Department, concurs. “We have used the Genelec 1031A and 1030A monitors in our other studios, and we wanted that same level of performance when it came to our new video editing service,” he relates. “The 8030A monitors are everything we expected they would be — incredibly transparent high end and a smooth curve right down to the low frequencies, which they deliver remarkably well considering their small size.”
The new Avid suite at The Audio Department debuted in February and went right to work for a raft of high-end clients, the first of which was the Sci-Fi Channel. “We need above-average equipment to bring this suite across to the industry and position ourselves as a company that can offer a wider range of services in audio and video,” Petrella continues. “We want to use every advantage we can get, and the Genelec 8030A’s give us exactly that when it comes to audio for video.”
The 8030A is a compact near-field system featuring a high degree of accuracy and exceptionally wide dynamic range. Powered by a pair of precisely crafted 40-Watt amplifiers, the Genelec 8030A monitors offer a wide frequency response in addition to extremely low harmonic distortion. The 8030A has a front-mounted volume control, and rear panel bass and treble tilt room response controls. Housed in a diecast aluminum enclosure, the 8030A features rugged construction with massive heat dissipation capability and excellent shielding against RF interference. Each speaker is EM shielded for additional protection when used in close proximity to video monitors. Like the Genelec 8020A, each 8030A monitor comes complete with the unique Genelec Iso-Pod™ (Isolation Positioner/Decoupler™).
...ends 420 words
Genelec, the pioneer in Active Monitoring technology, was founded in 1978 and has concentrated its efforts and resources into the design and manufacturing of active monitoring loudspeakers with unparalleled sonic accuracy. Genelec has been credited with promoting the concept of active monitors, a trend in technology that some manufacturers are just now incorporating into their products. Genelec has a complete line of active main, mid-field, and near-field monitors for application in the postproduction, project studio, broadcast, TV, and CD mastering markets.
Other brand and product names may be trademarks of the respective companies with which they are associated.
—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.
Copyright ©2006, Neilson/Clyne, Inc., All Rights Reserved.
Contact: info@neilsonclyne.com