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Genelec Home Audio Names Big Apple Technology New Manufacturer’s Representative for the Metro New York Area
— Big Apple Technology is the latest rep in the Genelec Home Audio Systems sales force —
NATICK, MA, April 7. 2014 — Genelec Inc., U.S. distributor of Genelec Home Audio Systems, announces the appointment of a new manufacturer’s representative – Whitestone, New York-based Big Apple Technology – to serve the Metro New York City area. Bart LoPiccolo, Genelec National Sales Manager, made the announcement as part of Genelec’s ongoing expansion in the custom installation/home theater market sectors. Led by company president Joseph Frattasi and sales reps Doug Lee and John Frattasi, Big Apple Technology will help increase market share for Genelec in the custom/home installation arena throughout New York City and its suburbs.
The addition of a new, dedicated rep in this region underscores Genelec’s commitment to meeting the rising market demand with a network of experienced, knowledgeable representatives. Commenting on this appointment, LoPiccolo stated, “We are proud to have added Big Apple Technology to the Genelec family. They are a well-established presence in the market, and their experience and support make them an excellent fit for Genelec. Joseph, Doug, John and the rest of their team are very qualified, and they will assist us in increasing brand visibility and market penetration in greater NYC and also help build lasting relationships with high-end custom install dealers. We look forward to continuing growth as a result of this new partnership.”
For more information, please visit www.genelecusa.com.
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Genelec, the pioneer in Active Monitoring technology, is celebrating over 35th years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active Custom Installation speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
—For more information on the complete range of Genelec Custom Installation Systems, please contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900;
Fax: (508) 652-0909; Web: www.genelecusa.com.
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