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— InPro Custom of Littleton, Colorado, and Elite Marketing of Spring, Texas, are the latest reps to be added to the Genelec Custom Installation Systems sales force —

NATICK, MA, October 10, 2008 — Genelec Inc., U.S. distributor of Genelec Custom Installation Systems, has added InPro Custom of Littleton, Colorado, and Elite Marketing of Spring, Texas, to its growing family of manufacturer’s representatives. Bart LoPiccolo, Genelec National Sales Manager, made the announcement as part of Genelec’s ongoing expansion into the custom installation/home theater market sectors. InPro Custom will take over the Rocky Mountain territory of Colorado, Utah, Montana, Wyoming and New Mexico, as well as the regions of Southeast Idaho and El Paso, TX. Elite Marketing will represent Genelec in the areas of Texas, Louisiana, Oklahoma and Arkansas.

The addition of new, dedicated Genelec reps in these regions underscores Genelec’s commitment to meeting the rising market demand with a network of experienced, knowledgeable representatives. Commenting on the appointment of InPro Custom and Elite Marketing, LoPiccolo stated, “We are extremely proud to have added InPro Custom and Elite Marketing to our Genelec family. Company representatives Gregg Engel and Eric Baltzer at InPro and Dale Pugh, Hut Hutto and Chris Hartnett at Elite are extremely qualified, and they will not only assist us in increasing brand visibility and market penetration in their territories, but they will also help build lasting relationships with high-end custom install dealers. We look forward to continuing growth as a result of these new partnerships.”

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Genelec, the pioneer in Active Monitoring technology, is celebrating 30 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active Custom Installation speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Custom Installation Systems, please contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900;
Fax: (508) 652-0909; Web: www.genelecusa.com.



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