PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
GENELEC CUSTOM INSTALLATION’S
AOW312B ACTIVE ON-WALL LOUDSPEAKER SELECTED FOR A NEW HIGH-END RESIDENTIAL MEDIA ROOM
—
Genelec Custom Installation engineers adapt the Genelec AOW312B by
inverting its Directivity Control Waveguide™ to solve a critical
speaker positioning challenge —
CEDIA EXPO, ATLANTA, GA, September 10, 2009
— Genelec Inc., the pioneer in Active Monitoring technology for over
three decades, offers home theater and custom installers the most
advanced active speaker solutions with its line of discreet,
low-profile models. Recently, Environmental Technology Center, a
Boston-based design, consulting, install and product sales company,
employed several Genelec Custom Installation home theater speakers in a
high-end residential media room project in the Boston suburb of
Wellesley.
According to David Shulman, Systems Designer at
Environmental Technology Center, there were multiple challenges with
this room. These included projector throw distance for the 13-foot-long
media room, and speaker placement for its 54-inch-by-96-inch
16:9-aspect ratio screen. “The original design called for all
components, including the center channel speaker, to be located in a
low custom cabinet located under the screen,” Shulman notes. “The
original ceiling height of 88 inches was reduced to 80 when a
decorative soffit was installed. This reduced the height of the custom
cabinet to 18 inches after allowing for the outer dimensions of the
screen and leaving two inches of ‘wiggle’ room. Due to the large screen
size and low ceiling height, we were required to install the center
channel speaker very low in the front of the room. An installation like
this can create challenges for hearing the dialog at low volume
levels.”
The solution was an LCR array consisting of two
Genelec AOW312B Active On-Wall Loudspeakers and one Genelec HT320B
Three-Way Active Center Channel Loudspeaker. “The AOW312B has the
ability to have its Waveguide™ inverted, and we requested this at the
time we placed the order, and Genelec inverted the Waveguides prior to
shipping,” Shulman explains. “Not only did this cut down on the install
time, it allowed us to invert the entire speaker and place the acoustic
centers of the front left, center and right speakers close together on
virtually the same plane and at ear level when sitting down. In
addition to inverting the Waveguides, Genelec also helped us calibrate
the audio system on-site and made sure the room response controls on
the individual speakers were set properly. This is what allowed the
center-channel speaker to be placed so close to the floor while
maintaining clear intelligible dialog and proper frequency balance.”
In
addition, two Genelec AIC25 In-Ceiling speakers were installed as
surround speakers, and two matching Genelec 5050A subs were located on
the floor to the left and right of the cabinet below the screen.
Rounding out the system are three Genelec RAM4 amplifiers, two RAM2
amplifiers, an NAD T175 surround sound preamplifier, a Crestron™ CP2E
control processor and a Crestron TPMC-8X Eight-Inch Wireless Touch
Panel. “The client wanted this to be the best sounding room in the
house,” says Shulman, noting that they were already familiar with
Genelec speakers located in the upstairs study. “Because the Genelec’s
are active speakers, they are a great value. The clients couldn’t be
happier with the performance of this media room -- the speakers play
loud and clear, the projector provides a stunning HD image and the
overall experience is fantastic.”
The AOW312B Active On-Wall
Loudspeaker measures up to Genelec’s renowned performance standards at
less than 7" deep for easy aesthetic integration. This speaker was
designed to serve two types of environments: surrounds for large scale
rooms (>9000 cubic feet) where HT324A or larger mains speakers are
used, as well as the front wall for smaller rooms (5000 to 8000 cubic
feet) where space behind the screen and the wall are limited. The
AOW312B is a three-way active speaker with a 12" woofer, 5" midrange
(DCW™-equipped) and 1" metal dome tweeter. It also features a remote
amplifier housed in a 19" x 7U remote amp rack. Each amplifier provides
180 Watts for the woofer, 120 Watts for the midrange and 120 Watts for
the tweeter. The AOW312B has an exceptionally wide frequency response
of 37 Hz-21 kHz (+/-2 dB) and a maximum peak SPL of 123 dB. Its
dimensions are 59 1/16" H x 15 3/4" W x 6 7/8" D.
...ends 665 words
Photo File 1:
Genelec_EnvElec_Wellesley1.JPGPhoto
Caption 1: A high-end residential media room in the Boston suburb of
Wellesley, designed by Boston-based Environmental Technology Center,
featuring several Genelec Custom Installation home theater speakers.
Photo File 2:
Genelec_EnvElec_Wellesley2.JPGPhoto
Caption 2: A high-end residential media room in the Boston suburb of
Wellesley, designed by Boston-based Environmental Technology Center,
featuring several Genelec Custom Installation home theater speakers.
Seated are Environmental Technology’s David Shulman (front) and
Genelec’s Bart LoPiccolo (back).
Genelec,
the pioneer in Active Monitoring technology, is celebrating over 30
years of designing and manufacturing active loudspeakers for true and
accurate sound reproduction. Genelec is credited with promoting the
concept of active transducer technology, which many manufacturers are
just now incorporating into their products. Since its inception in
1978, Genelec has concentrated its efforts and resources into creating
active monitors with unparalleled sonic integrity. The result is an
active Custom Installation speaker system that has earned global
acclaim for its accurate imaging, extremely high acoustic output from
small enclosures, true high-fidelity with low distortion, and deep,
rich bass.
Other brand and product names may be trademarks of the respective companies with which they are associated.
—For
more information on the complete range of Genelec Custom Installation
Systems, please contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760.
Tel: (508) 652-0900;
Fax: (508) 652-0909; Web:
www.genelecusa.com.
Genelec is exhibiting in Sound Room 3 (SR-3) during CEDIA 2009 in Atlanta, GA.