home


Photo Files
(Click for high-res
JPG images)


The control room at Farris Wilks’ new studio, featuring a 32-input Neve Genesys analogue console paired with a 8-Fader Avid D-Command digital console, both feeding an Avid Pro Tools HD 4 system, all sourced by GC Pro.

The control room at Farris Wilks’ new studio, featuring a 32-input Neve Genesys analogue console paired with a 8-Fader Avid D-Command digital console, both feeding an Avid Pro Tools HD 4 system, all sourced by GC Pro.

The main tracking room at Farris Wilks’ new studio, outfitted by GC Pro.




 

PR AGENCY CONTACT:
Robert Clyne
Clyne Media, Inc.
Tel: 615.662.1616
www.clynemedia.com

COMPANY PRESS CONTACT:
Rick Plushner
Guitar Center Professional
Tel: (818) 735-8800 x2238
www.gcpro.com

FOR IMMEDIATE RELEASE


 

House Of Worship And Recording Studio Projects In Texas Show How Guitar Center Professional Can Cover All The Bases For A Single Client


— GC Pro offers equipment, design and consultation services for client’s church and new home studio project, providing a convenient, one-stop solution —

WESTLAKE VILLAGE, CA, July 5, 2011 — Kevin Reed is a busy man. In addition to his supervisory work at the Wilks Masonry Corporation in Cisco, Texas, he has also become the go-to person when it comes to audio technology for owner Farris Wilks’ other endeavors. Reed serves as Music Director at the Assembly of Yahweh Seventh Day church in Cisco, where Wilks succeeded his father as pastor over a decade ago, and which required a completely new sound system last year. Reed is also overseeing the masonry work and the world-class recording studio that Wilks is having installed at his newly constructed family home. There was only one place where Reed could turn that could comprehensively address every facet of both a sophisticated state-of-the-art recording studio and a highly articulate P.A. system that was tuned perfectly for speech intelligibility and musical performances: Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. Reed is a regular at the North Dallas Guitar Center location, where he keeps the church’s musicians supplied with everything from guitar amps to drum sticks. And when the church needed a new P.A. system and the Wilks family wanted to build a recording studio that would be available for use by their Assembly and other churches in the area, Reed found that GC Pro was right there with all of the answers he needed.

In early 2010, Reed and GC Pro Account Manager Jeffery McDaniel conferred on how best to upgrade the church’s sound system. McDaniel recommended a JBL Array Series system paired with an Avid VENUE SC48 digital live sound console and an Avid Pro Tools LE system, as well as a new complement of microphones, a new Aviom in-ear monitor system for the church band, and other related equipment.

“The sound in the church is now fantastic,” says Reed, who then felt encouraged to discuss the new recording studio with McDaniel, as well. GC Pro was able to bring the same comprehensive array of choices for the studio as it did for the church P.A. system – including a 32-channel Neve Genesys digitally controlled analog console, an Avid D-Command, a Pro Tools HD system and an Ocean Way HR2 monitoring system.

Reed and the Wilks benefited from other services only GC Pro can offer. After doing basic measurements for the studio himself, McDaniel reached out to GC Pro Regional Manager Derek Snyder, who in turn recommended that McDaniel get in touch with Horacio Malvicino, Managing Director of the Malvicino Design Group, a Forest Hills, New York-based GC Pro Affiliate Services Program member. McDaniel scanned his studio drawings and sent them to Malvicino, who put together a plan for the studio and presented it to the team at last year’s AES convention. “He helped me put together a design for the whole system, and then all of us met up with the client and engineer Dewey Wilson at the AES show in November of last year in San Francisco, where Horacio presented his final designs for the rooms. The customer loved it; he was really happy,” McDaniel recalls.

The studio is in the attic of a 20,000-plus-square-foot home. Malvicino has outfitted the control room with a 32-input Neve Genesys analogue console paired with a 8-Fader Avid D-Command digital console, both feeding an Avid Pro Tools HD 4 system. Outboard gear includes GML, Neve, API and Manley Processing; Chandler, Millennia, Universal Audio and API microphone pre-amps; and a pair of “massive” Allen Sides Ocean Way HR-2 monitors with a pair of White EQs managed by a custom crossover and powered using a three-way amplifier system designed by Allen Sides. And, says Malvicino, who was limited to an attic space, it was decided to isolate both rooms using a “Box within a Box” approach and variable acoustics in the live room and drum booth. Variable acoustic panels allow for an RT-60 between 0.4 seconds to 0.8 at 1 Khz.

The entire process, from the installed sound system in the church to the studio in the home, was far simpler than it might have been, thanks to the comprehensiveness of GC Pro. “We have been able to use them across the board, from live sound to studio sound, and we didn’t have to shop around the state or the country looking for different expertise in live and studio sound technology,” he states. “Instead, we had a one-stop solution and one salesperson who knew what we needed to or knew who to ask. The church sounds great and the studio is in the final stages of completion, and it’s been a dream come true for all of us.”

For more information, please visit www.gcpro.com. GC Pro is the U.S. distributor for Neve Genesys and Ocean Way Monitoring.

Photo File 1: Wilks_ControlRoom_Photo1.JPG
Photo Caption 1: The control room at Farris Wilks’ new studio, featuring a 32-input Neve Genesys analogue console paired with a 8-Fader Avid D-Command digital console, both feeding an Avid Pro Tools HD 4 system, all sourced by GC Pro.

Photo File 2: Wilks_ControlRoom_Photo2.JPG
Photo Caption 2: The control room at Farris Wilks’ new studio, featuring a 32-input Neve Genesys analogue console paired with a 8-Fader Avid D-Command digital console, both feeding an Avid Pro Tools HD 4 system, all sourced by GC Pro.

Photo File 3: Wilks_Studio_MainRoom.JPG
Photo Caption 3: The main tracking room at Farris Wilks’ new studio, outfitted by GC Pro.


About Guitar Center Professional/Guitar Center

Celebrating its 10th anniversary this year, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Guitar Center is the leading United States retailer of guitars, amplifiers, percussion, keyboards and pro-audio and recording equipment.  Our retail store subsidiary operates 219 Guitar Center stores across the United States.  In addition, our Music & Arts division operates 101 retail stores specializing in band and orchestra instruments for sale and rental, serving teachers, band directors, college professors and students.  We also are the largest direct response retailer of musical instruments and related products in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalogs and owned or operated websites.  More information on Guitar Center can be found by visiting the Company’s website at www.guitarcenter.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616



 

 

 

 


Copyright ©2011, Clyne Media, Inc.,
All Rights Reserved.