INFOCOMM, LAS VEGAS, NV, June 8, 2016 — It takes a lot to keep Broadway running. America’s theatrical capital, in and around Midtown New York, has 40 official venues, most of them hosting incredibly successful shows with nationally renowned actors. Keeping those shows going requires the right equipment, large and small, and customized service and support. Guitar Center Professional (GC Pro) (booth C4056), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, has become the go-to resource for Broadway’s league of music coordinators, assuring them that they’ll have exactly the gear they need, when they need it, and within budget. Guitar Center’s East Coast Artist Relations Account Manager Judd Goldrich, based at the flagship 14th Street Manhattan store, serves as the primary contact for many of these shows, serving their needs with expertise and enthusiasm.
John Miller, Music Coordinator for over 100 Broadway and touring shows, including Waitress, American Psycho and Beautiful, each of which need a wide range of items for the orchestra pit, as well as “tons” of cabling, notes, “The goal is always to find the one-stop vendor for everything — the place that can get what you need, deliver it on time when you need it, and do it at the right price. All of the decisions I have to make about equipment have to be based around finding what the conductor and the composer, as well as the sound designer and synthesizer programmer, feel the most comfortable with. You’re looking for the perfect fit for each group of people for each particular show. GC Pro has been that one-stop for me. They’re able to make appropriate suggestions and give me options that let me better suit each person’s and each show’s needs. They also give me the confidence that the gear will be delivered on time and for the right price. And with people like Judd there, I know I’ll always have someone I can work with if there’s a problem. Broadway works on an intense schedule, and if one thing goes wrong it starts a kind of domino effect. I want to know that when there’s a problem that I can count on GC Pro to take care of it, and they do.”
Michael Aarons, the Associate Music Coordinator on the huge hit shows Hamilton, The Color Purple and School of Rock, and who partners with Michael Keller in theatrical music coordination company M2, says that GC Pro has been instrumental in securing the exact right mix of products and instruments for his shows. “School of Rock is a complicated show — they needed three types of drum kits, all very specific, all very different,” says Aarons, enumerating a conventional trap kit for the pit, an electronic kit for a classroom scene and a kit with triggers for another scene on stage. Judd at GC Pro was great at finding exactly what we needed, right down to the colors they wanted,” he says. “GC Pro was amazing — I was throwing new stuff at them every day, and they came back with personal service. You can’t get what Broadway needs from a conventional store — there are returns and custom orders. GC Pro always went above and beyond for us, every time.”
And when Hamilton makes its way to Chicago and the West Coast later this year, Aaron’s not concerned — there’ll be a GC support everywhere the show goes. “They’re just a great local and national resource,” he says. “When you need them, they’re there.”
“Guitar Center and GC Pro are glad to be a primary resource for the professional audio and M.I. needs of these high-profile theatrical productions,” stated Goldrich. “With two locations in the Big Apple, including our Times Square store, right at the doorstep of the theater district, we are able to customize our service on time and on spec for these complicated shows.”
For more information, please visit http://www.guitarcenter.com/GC-Pro/.
Photo file 1: JohnMiller.JPG
Photo caption 1: John Miller, Music Coordinator for over 100 Broadway and touring shows.
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Photo caption 2: Michael Aarons, the Associate Music Coordinator on the huge hit shows Hamilton, The Color Purple and School of Rock.
About Guitar Center Professional
Guitar Center Professional (GC Pro) is the business-to-business division of Guitar Center specializing in Audio, Video and Lighting solutions. Our professional advantages offer companies a dedicated account manager who provides personalized service tailored to the companies’ individual needs. This includes a singular point of contact for all product purchases, on-site surveys, system design and professional recommendations for clients’ project demands, as well as access to the installation and consultation power offered by our nationwide network of Affiliate Program members. Our clients include recording and touring professionals; houses of worship; educational facilities; corporate offices; restaurants and retail establishments; and much more. With offices nationwide, and a strong support/management staff in Westlake Village, CA, GC Pro has access to an unmatched inventory extending far beyond what is on the GC sales floor, as well as full service and support for all the equipment we sell. No matter your Audio, Video or Lighting needs, GC Pro has the right people and products to serve the job with efficiency and professionalism – a philosophy that has been our foundation throughout GC Pro’s 15-year history.
About Guitar Center
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment. With more than 270 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 50 years. In addition, Guitar Center’s sister brands included Music & Arts, which operates more than 120 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors and students, and Musician’s Friend, a leading direct marketer of musical instruments in the United States. With an unrivaled in-store experience, an industry-leading online presence and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. For more information about Guitar Center, please visit www.guitarcenter.com.
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Guitar Center Professional is exhibiting at booth C4056 at the 2016 InfoComm Show in Las Vegas, NV.