WESTLAKE VILLAGE, CA, October 4, 2010 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, is pleased to announce that, despite a still-challenging economy, it has seen its sales continue to increase in 2010. The GC Pro sales teams have grown in key markets with new locations including Orlando, Florida; Charlotte, North Carolina; Oklahoma City; Bakersfield, California; Los Angeles; Cherry Hill, New Jersey; Raleigh, North Carolina; and Seattle.
The GC Pro division, coast to coast, now has nearly 70 employees that provide superior consultation, sales and support. The growth of its sales teams has enabled GC Pro to expand its services to a much wider range of markets, including recording, post-production, live sound and house-of-worship sectors. In addition, the company has enhanced its educational alliances – today, there are nearly 30 schools, including Full Sail University, Berklee College of Music, Sheffield, Belmont University and SAE, that rely on GC Pro for cost-effective equipment purchases and expert advice, as well as a source of educational discounts for their students.
The company has gone beyond conventional professional audio retail with its acclaimed GC Pro Affiliate Services program, which, via a dedicated section on its website, connects customers with a growing number of award-winning companies and individuals who specialize in key areas of professional audio systems design, integration and installation. With the addition of the Guitar Center Professional Installations affiliates, GC Pro customers now have access to not only the finest gear at competitive prices, but also a complete turnkey solution for design, installation and commissioning of their facility.
GC Pro is constantly thinking outside the box: it has developed unique promotional strategies with many of the brands it represents, such as its ongoing web-based sweepstakes series, currently featuring a JBL LSR4328P speaker package. And GC Pro’s proactive approach to sales and service have made it the only source for several noteworthy digital audio products, such as the Neve Genesys console, which is enjoying a steady sales flow. GC Pro is also partnering with iconic industry live performance venues and events, such as Bonnaroo, where they helped outfit the backstage recording studio and offered on-site technical support. They have also formed alliances with key organizations in music, including sponsoring events for the Producers & Engineers Wing® of The Recording Academy® in Atlanta, Miami and Seattle.
“The GC Pro model is proven and tested, and it’s working very, very well,” observes Rick Plushner, Director of Guitar Center Professional. “Guitar Center is fully behind us in expanding and strengthening the organization so that we can continue to bring our professional audio and media customers the best equipment, advice and prices possible.”