NEWS
RELEASE
Contact: Clyne
Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE
RELEASE
AUDIO-TECHNICA
CONTINUES ITS SUPPORT OF THE WORLD’S FINEST ATHLETES AT THE
XXI WINTER OLYMPIC GAMES IN VANCOUVER
STOW,
OH — Audio-Technica,
a world leader in transducer technology, announces that over 3,000
of its microphones will be used at the XXI Winter Olympic Games, taking
place in Vancouver, British Columbia, Canada, this February. The use
of Audio-Technica microphones for the broadcast of the 2010 Winter
Games marks the continuation of A-T’s Olympic involvement, which
has been consistent since the Summer Games in Atlanta in 1996.
Olympic
Broadcast Services Vancouver (OBSV) is the Host Broadcaster for the
Vancouver 2010 Olympic Games, responsible for producing and distributing
audio and video coverage of the Games. To generate an international
production, OBSV will deploy all cameras, develop graphics, and capture
audio at each sporting venue. OBSV will transmit this international
production to all radio and television Rights Holding Broadcasters,
who will adapt the signal for transmission on their networks. In this
way, each nation will receive unbiased coverage of the event, thereby
avoiding any national favoritism, commercial identification, advertising
or interviews.
Olympic
Broadcast Services Vancouver will use the AT4050 Large Diaphragm Multi-pattern
Microphone and BP4025 X/Y Stereo Field Recording Microphone to create
the 5.1 surround sound ambience at the Olympic events. In Vancouver,
there are several different audio environments, each of which will
present unique challenges for the broadcasters and audio engineers.
For instance, in ski jump alone, there are three distinct surround-sound
scenarios that will employ a combination of AT4050’s and BP4025’s:
the start house, which is an enclosed environment; the preparation
for and start of the jump, when the skiers are ready to go down the
hill; and the jump in motion – when viewers start to see the
crowd, the mixers try to blend in the surround sound of the crowd
base as well.
The
sonic details will be added by using a large number of Audio-Technica’s
shotgun microphones, including the 21.22”-long BP4071L Line
+ Gradient Condenser for outdoor and long-distance pickup in such
sports as downhill skiing, figure skating and half-pipe sports; the
AT898 Subminiature Lavalier Microphone with individual body packs
in curling, operating up to 48 channels of simultaneous wireless;
custom A-T boundary mics for hockey; and many more microphones.
“The
sound of competitive sports is crucial, and Audio-Technica is proud
to be a critical part of bringing the experience of the Games to viewers
around the world,” said Michael Edwards, Audio-Technica Director
of Product Management. “When Audio-Technica began a successful
relationship with the Olympic broadcasters in Atlanta in 1996, we
made a dedication to the capture of audio in broadcast sports. Because
of this, we have been given the opportunity to help improve the sound
and reduce mic visibility in the process. As a result of our experience
with Olympic broadcasts, Audio-Technica continues ongoing product
development in order to meet the needs of professional broadcasters
in a variety of settings around the world.”
The
Vancouver 2010 Winter Games will feature athletes from a projected
80+ countries competing in 86 events in seven sports, with media representatives
covering the event for a worldwide audience of billions.
...ends
498 words
See
more Audio-Technica news releases.
Celebrating
over 45 years of audio excellence worldwide, Audio-Technica is a leading
innovator in transducer technology, renowned for the design and manufacture
of microphones, wireless microphones, headphones, mixers, and electronics
for the audio industry.
—For
more information on the complete range of Audio-Technica products,
contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow,
OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com