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PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
AUDIO-TECHNICA ARTIST ELITE® WIRELESS
DOMINATES THE MTV VIDEO MUSIC AWARDS
STOW, OH, September 6, 2006 — Audio-Technica played a lead role in this year’s broadcast of the annual MTV Video Music Awards, which further solidified A-T as the microphone of choice for high-profile awards ceremonies and broadcast events. The lavish August 31st production was held at New York City's Radio City Music Hall and facilitated by New York-based remote broadcast specialists XM/Effanel Music. Hosted by Jack Black, the night featured performances by the year's top artists relying prominently on the acclaimed Audio-Technica Artist Elite® 5000 Series Wireless System with the AEW-T5400 handheld microphone/transmitter.
Artists utilizing the AEW-T5400 for front line vocals included Justin Timberlake, Shakira, The All-American Rejects, T.I., Young Dro, Panic! At The Disco, and Kyle Gass of Tenacious D. Timbaland and Busta Rhymes also used the AEW-T5400 during a tribute to director Hype Williams, who received MTV's Video Vanguard Award.A wide selection of Audio-Technica wired microphones were on hand for the extravaganza, including the AT4050 on overheads and guitars; AT4047/SV for acoustic bass; AE5100 on ride cymbals and hi-hats; ATM25 and ATM23HE on toms; and ATM350 for violins, violas and cello. AE2500 and AT4041 models were also put to use.
“The MTV VMAs were a fantastic showcase for Audio-Technica mics, which continue to be chosen for their reliability and outstanding sound quality in critical applications like this,” said Gary Boss, Audio-Technica Marketing Director. “We were excited to see so many artists deliver sensational performances of the year's biggest hits using our wireless systems as well as our hardwired microphones. A-T mics are the longstanding selection at the GRAMMYs®, the Rock and Roll Hall of Fame Induction Ceremony, the Olympics and other globally noted events, and we're glad to have the VMAs on our list of successes.”
Photo File: Timberlake_VMA06.JPG
Photo caption: Justin Timberlake performs using the Audio-Technica Artist Elite® 5000 Series UHF Wireless System with the AEW-T5400 microphone/transmitter at the 2006 MTV Video Music Awards on August 31, 2006 at Radio City Music Hall. Photo by John Shearer/WireImage.com. (This photo is the property of John Shearer/WireImage.com and may be used by the press only for the purpose of one-time reproduction. Unauthorized use, alteration or reproduction of this photograph is strictly prohibited.)Photo File: Shakira_VMA06.JPG
Photo caption: Shakira performs using the Audio-Technica Artist Elite® 5000 Series UHF Wireless System with the AEW-T5400 microphone/transmitter at the 2006 MTV Video Music Awards on August 31, 2006 at Radio City Music Hall. Photo by Frank Micelotta/Getty Images. (This photo is the property of Frank Micelotta/Getty Images and may be used by the press only for the purpose of one-time reproduction. Unauthorized use, alteration or reproduction of this photograph is strictly prohibited.)Photo File: Ritter_VMA06.JPG
Photo caption: Tyson Ritter of The All-American Rejects performs using the Audio-Technica Artist Elite® 5000 Series UHF Wireless System with the AEW-T5400 microphone/transmitter at the 2006 MTV Video Music Awards on August 31, 2006 at Radio City Music Hall. Photo by Scott Gries/Getty Images. (This photo is the property of Scott Gries/Getty Images and may be used by the press only for the purpose of one-time reproduction. Unauthorized use, alteration or reproduction of this photograph is strictly prohibited.)...ends 283 words
Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com
All Rights Reserved.