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AUDIO-TECHNICA NAMES GREG PINTO VICE PRESIDENT, MARKETING
STOW, OH, March 21, 2006 — Audio-Technica U.S., Inc., a leader in technology for the professional and consumer audio industries, has appointed Greg Pinto as Vice President, Marketing. A.T.U.S. President/CEO Philip Cajka made the announcement and said Pinto will guide a unified, long-term strategy to increase market penetration and overall brand visibility.
In his new role, Pinto directs Audio-Technica’s marketing efforts with a definitive understanding of the factors that contribute to sustained growth. Applying progressive branding, marketing and marketing communications tactics, Pinto will develop corporate objectives in line with industry trends. To identify emerging opportunities and create market-driven products, he will collaborate with A-T’s R&D/engineering department. His responsibilities include conducting research to accurately gauge industry dynamics and anticipate the impact of new technologies, while exploring the potential for entrance into additional market sectors. Pinto will also formulate and support an integrated communications approach, to encompass A-T advertising, Internet presence, public relations, literature, promotions and endorsements.
Philip Cajka commented, “Greg has strong, extensive and diverse experience in marketing, strategic planning and product development. He’s demonstrated consistent success in coordinating team efforts for maximum results. We feel Greg has the appropriate skills and expertise to help A-T achieve our goals for ongoing expansion.”
Pinto started his career with a degree in marketing from Miami University, Ohio. He most recently held the position of Managing Business Director for Beech Acres, and has served as General Manager at Evenflo Company, Inc. In addition, Pinto was employed by Newell Rubbermaid as Director of Channel Marketing in the Graco division, and Director of Marketing for the Century brand.
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Celebrating over four decades of audio excellence, Audio-Technica is renowned worldwide for a broad range of professional and consumer audio products, including high-performance microphones, headphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio-Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters and house-of-worship venues. Learn more at www.audio-technica.com.
—For more information on the complete range of Audio-Technica products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com—For further information regarding product availability and pricing in Europe, please contact Denise Burnage, marketing, Audio-Technica Ltd., Old Lane, Leeds LS11 8AG England. Tel: +44 (0) 113 277 1441, Fax: +44 (0) 113 270 4836
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