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NEWS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
AUDIO-TECHNICA EXPANDS 40 SERIES
— Groundbreaking new ribbon microphones, stereo condenser and multi-pattern condenser bolster A-T’s award-winning 40 Series —
GV EXPO, WASHINGTON, DC, December 2, 2009 — Audio-Technica, a leading innovator in transducer technology for over 45 years, expands its 40 Series with four new microphone offerings: the AT4080 and AT4081 Bidirectional Active Ribbon Microphones, the AT4050ST Stereo Condenser Microphone and the AT4047MP Multi-Pattern Condenser Microphone. These four products have also recently been certified by the Music Engineering and Technology Alliance (METAlliance).
The AT4080 and AT4081 are Audio-Technica’s first-ever ribbon microphones. A-T’s R&D team in Japan engineered and manufactured the AT4080 and AT4081 from the ground up, utilizing a hand-built, proprietary design with rugged construction. With these groundbreaking microphones, A-T achieves the coveted ribbon microphone sound while solving the problems of fragility and low output that have historically plagued ribbon mics. With 18 patents pending, the mics’ innovative ribbon transducer advances the evolution of ribbon microphone technology, combining remarkable durability and high SPL capability with smooth, rich audio quality. The AT4080’s footprint is that of a side-address condenser, and the AT4081 resembles a pencil condenser.
The AT4050ST, a stereo version of A-T’s acclaimed AT4050, is a stereo side-address condenser microphone with independent cardioid and figure-of-eight elements, configured in a mid-side arrangement with switch-selectable internal matrixing. The AT4050ST offers the choice of either a left-right stereo output (wide 127º or narrow 90º) via the microphone’s internal matrixing system, or discreet mid-side signals for later manipulation.
The AT4047MP, developed in direct response to end users requesting a multi-pattern version of A-T’s legendary AT4047/SV, features a warm vintage sound with exceptionally low self-noise, a wide dynamic range and high SPL capability. It is a side-address externally polarized (DC bias) multi-pattern condenser microphone with three switchable polar patterns: omnidirectional, cardioid and figure-eight. The AT4047MP’s transformer-coupled output and specially tuned element provide sonic characteristics reminiscent of early F.E.T. studio microphone designs.
As with all of A-T’s 40 Series microphones, the AT4080, AT4081, AT4050ST and AT4047/SV come standard with a newly-announced extended 5-year warranty.
In 1992, Audio-Technica changed the landscape of the recording industry with the launch of its groundbreaking AT4033 Condenser Microphone, the cornerstone of what was to become
A-T’s renowned 40 Series line of microphones. Today, the 40 Series represents the benchmark in studio microphones for leading producers and engineers, as well as high-profile artists in all genres of music.All four new 40 Series products will be available Q4 2009, with pricing (U.S. MSRP) as follows:
AT4080 Bidirectional Active Ribbon Microphone $1,245.00
AT4081 Bidirectional Active Ribbon Microphone $895.00
AT4050ST Stereo Condenser Microphone $1,625.00
AT4047MP Multi-Pattern Condenser Microphone $1,055.00For more information, please visit www.audio-technica.com.
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Photo File: AT_40SeriesGroup.JPG
Photo Caption: Pictured L-R: AT4080, AT4050ST, AT4081 and AT4047MP.Click here for AT4080 product profile and downloadable high-res photo(s).
Click here for AT4081 product profile and downloadable high-res photo(s).
Click here for AT4050ST product profile and downloadable high-res photo(s).
Click here for AT4047MP product profile and downloadable high-res photo(s).
See more Audio-Technica news releases.
Celebrating over 45 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com—For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (hroberts@audio-technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio-technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio-technica-europe.com).
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