PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
AUDIO-TECHNICA OFFERS NEW OPTION FOR FLAGSHIP ATH-M50 STUDIO HEADPHONES
WITH ATH-M50s STRAIGHT-CABLE VERSION
— The ATH-M50s is identical to the original coiled-cable ATH-M50,
but features a straight cord, perfect for studio tracking and other
applications —
STOW, OH, October 29, 2008 — Audio-Technica
debuts a straight-cable option for its flagship ATH-M50 professional
studio monitor headphones, the new ATH-M50s. Offering the exact same
comfort and superior audio quality as their original coiled-cable counterparts,
the ATH-M50s headphones were created for end users who prefer straight-cable
professional studio headphones for tracking and other applications.
The ATH-M50s professional studio monitor headphones, with
a single-sided 11' straight cable terminating to a 3.5 mm stereo connector
with screw-on 1/4" adapter, are now available with a U.S. MSRP
of $199.00. The original ATH-M50 coiled-cable headphones are currently
available with a U.S. MSRP of $199.00.
About ATH-M50 Professional Studio Monitor Headphones
Embodying the company’s latest transducer technology, the ATH-M50
(coiled cable) and new ATH-M50s (straight cable) headphones offer the
highest level of sonic accuracy. The ATH-M50’s innovative design
was engineered to provide hours of maximum comfort in applications ranging
from broadcast to studio/recording uses. The ATH-M50 headphones feature
an efficient collapsible design ideal for easy portability and convenient
storage. Employing Audio-Technica’s proprietary 45 mm large-aperture
drivers with neodymium magnet systems and CCAW voice coils, the ATH-M50
headphones have exceptional power handling and very high SPL capabilities
while delivering clear, natural, accurate sound with impactful bass
and high-frequency extension. The ATH-M50 also features a closed-back
cushioned earcup providing exceptional clarity and superior isolation
in high-volume listening situations. In addition, the circumaural earpieces
swivel a full 180º for easy one-ear monitoring. The ATH-M50 has
a lightweight and adjustable cushioned headband for maximum listening
comfort. An OFC litz wire cable at the left earpiece terminates to a
gold-plated 1/8" connector with included professional screw-on
1/4" adapter.
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Photo File: ATHM50s.JPG
Celebrating over 45 years of audio excellence worldwide,
Audio-Technica is a leading innovator in transducer technology, renowned
for the design and manufacture of microphones, wireless microphones,
headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica
products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow,
OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com
—For further information regarding product availability
and pricing in the United Kingdom, please contact Denise Burnage (dburnage@audio-technica.co.uk);
in Germany, please contact Anja Groth (a.groth@audio-technica.de);
in the rest of Europe, please contact Evangéline Pirot (epirot@audio-technica-europe.com).