The NAMM Show, Anaheim, CA, January 21, 2016 – At its NAMM Show exhibition booth (6464 in Hall A), Focusrite is offering a unique experience to booth visitors: Focusrite’s product lines will be positioned in “suggested environments,” based on their best suited customer user cases, rather than in the more traditional trade-show-style product range displays. This will allow customers to identify with the scenarios and best choose the product that is right for their needs, their lifestyle, and their recording setup.
First, a mock-up bedroom is the scene of a project studio, which is used to showcase Scarlett, Focusrite’s best-selling USB interface range. Next, a living room is the environment for the iTrack range of iOS interfaces, which are perfect for use in non-traditional studio setups and mobile recording. Third, a home/semi-pro studio is the setting for the new Clarett Thunderbolt interfaces, designed for permanent studio install. Further, the “Focusrite Heritage” area showcases the ISA (Input Signal Amplifier) range – the products that started it all. And naturally, visitors can also experience how Focusrite’s RedNet audio-over-IP system can help network multiple rooms together, with low latency, high quality, and at low cost.
“Focusrite products are all designed with the same attention to detail and passion,” stated Hannah Bliss, Focusrite Novation Inc. Director of Marketing. “At Focusrite, our goal is to make music easier to make, and our interfaces all reflect the brand mantra ‘Better, Faster, Easier.’ This unique setup at our booth will demonstrate to visitors how Focusrite can offer the best choice solution for each customer.”
Photo file 1: iTrack_Lifestyle.JPG
Photo caption 1: Focusrite iTrack product range application/lifestyle photo.
Photo file 2: Clarett8Pre_Lifestyle
Photo caption 2: Focusrite Clarett Thunderbolt interface application/lifestyle photo.
For further information, head to www.focusrite.com or contact:
USA: Hannah Bliss +1 (310) 322 5500 // Hannah.Bliss@focusrite.com
Robert Clyne +1 (615) 662-1616 // firstname.lastname@example.org
The Focusrite brand was established in 1985 and the founding principles of the company were to develop products that sounded more musical, in addition to just measuring well – today, we still carry these founding principles forward in our class-leading and award-winning designs. We measure our success by the success of you, our clients, and you will find Focusrite product prominent in professional and project studios throughout the world. Based just outside of London, we work with the best design talent throughout the world to bring you the tools to enhance the way you work. Our product is made with pride and principle in a highly automated ISO 9002 factory with significant level of test by engineers who themselves are musicians and understand the part our product plays in your process.
Focusrite is exhibiting at Booth 6464 (Hall A) at the 2016 NAMM Show in Anaheim, CA.