AES Convention, New York, NY, October 18, 2017 – Focusrite (Booth 517 and 366) announces the launch of its new Focusrite Pro division, formed to serve the specific needs of audio professionals. Focusrite Pro is dedicated to removing creative and technical barriers by improving the workflows of audio professionals with scalable audio solutions that meet both their current and future requirements.
The Focusrite Pro division currently oversees three product ranges:
- Red multi-format audio interfaces;
- RedNet modular audio-over-IP solutions; and
- ISA microphone preamplifiers and analog signal processors.
The creation of Focusrite Pro as a brand builds on Focusrite’s long-standing tradition of best-in-breed solutions for audio production. Focusrite currently maintains four brands: Focusrite, Focusrite Pro, Novation and Ampify.
The Focusrite Pro division is led by Richard Nevens, VP Global Sales. Nevens remarks, “Focusrite Pro seeks to engage with professional audio clients, both pre- and post-sale, as they transition their workflows and facilities to an audio-over-IP infrastructure. Dante™ technology provides capabilities and a level of flexibility not previously available, and Focusrite is the leading provider of this technology throughout this significant industry transition.”
Nevens continues, “Focusrite Pro is the client-facing team, supporting them as a trusted advisor, providing both technical guidance and recommended sales solutions that are tailored to their workflows. This includes arranging demos, providing system integration recommendations, offering comparative proof points through the sales engagement process, and further assistance to ensure the client's needs are met."
Tim Carroll, CEO, Focusrite Audio Engineering, said: "The sole focus of Focusrite Pro is to enable audio professionals with best-in-class audio solutions for modern-day workflows. Audio professionals now have a dedicated team of professional audio product designers and sales and support staff. This new team will help them build and deploy solutions that address the needs of modern-day audio production in broadcast, post-production, music production, live and installed sound.”
For further information, head to www.focusrite.com or contact:
USA: Hannah Bliss +1 (310) 322 5500 // Hannah.Bliss@focusrite.com
Robert Clyne +1 (615) 662-1616 // firstname.lastname@example.org
The Focusrite brand was established in 1985 and the founding principles of the company were to develop products that sounded more musical, in addition to just measuring well – today, we still carry these founding principles forward in our class-leading and award-winning designs. We measure our success by the success of you, our clients, and you will find Focusrite product prominent in professional and project studios throughout the world. Based just outside of London, we work with the best design talent throughout the world to bring you the tools to enhance the way you work. Our product is made with pride and principle in a highly automated ISO 9002 factory with significant level of test by engineers who themselves are musicians and understand the part our product plays in your process.