Media
Contact: Robert Clyne
Clyne Media, Inc.
Robert@clynemedia.com
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
massAV Chooses the New EAW JFL210 Compact Line Array Loudspeaker
Eight of the versatile compact JFL210 enclosures give leading
New England audio/video/lighting/staging services provider a scalable
solution for a range of applications
Whitinsville, MA, USA – March 24, 2009
– Boston area-based massAV knows corporate A/V, lighting and staging,
with a client list that includes events for Chevrolet, the New England
Patriots, presidential candidate Senator John McCain and the Massachusetts
Innovation & Technology Exchange (MITX). In business since 1975,
massAV stays on the cutting edge of event technology, so it was not
surprising to find Steve Shepard, massAV’s Chief Engineer, attending
SMAART training at EAW’s headquarters in Whitinsville, Massachusetts,
late last year. During a break in the seminar, he noticed music wafting
in from down the hallway and he followed his ears to the source: EAW’s
famous “The Pit” product testing lab, where the EAW engineering
team was tuning a brand new loudspeaker enclosure. It was Shepard’s
first encounter with EAW’s recently introduced JFL210 Compact
Line Array Loudspeaker, and it was love at first listen.
“I had heard something like this was coming, but
this was the first time I had actually seen and heard it, and it was
fantastic,” Shepard recalled. “I was sold on it then and
there.” The day after the training concluded, he went to the owner
of massAV, Patricia Basteri, and told her he had found the loudspeaker
they’d been looking for to fill a growing niche in the corporate
market: a high-quality, compact speaker that would work well for the
scaled-back events imposed on corporate budgets by the economy. massAV’s
purchase of eight JFL210 loudspeaker enclosures, through Richard Dean
Associates, was the first delivery ever of what is destined to become
a classic product. Within weeks of delivery, the JFL210 was already
working major corporate events for companies including Biogen Idec,
EMC and AMR Research.
Shepard’s reaction to hearing the JFL210 was not
surprising – the JFL210 incorporates a range of EAW’s most
innovative line array technologies within a mobile, compact and lightweight
package. The JFL210 is an ideal solution for a multitude of small- and
medium-sized applications, including portable and installed A/V as well
as musician/DJ. Each two-way, full-range JFL210 utilizes neodymium drivers
that provide optimum performance and tireless durability while also
reducing weight. Two 10-inch (2.5-inch voice coil) woofers deliver tight,
punchy low-frequency performance, while the 3-inch (1.4-inch-exit) compression
driver is closely matched with a horn that provides precise directivity.
The enclosure size, shape, weight and rigging points are optimized for
ease of transport and handling. Enclosures can be pole-mounted, and
arrays can also be easily flown, ground-stacked or permanently installed.
“This is the perfect product for massAV, because
it adds tremendous flexibility and scalability for a company that routinely
handles events in a wide size range of venues that can seat anywhere
from 100 to 5,000 people,” commented Bill King, Sales Manager
at Richard Dean Associates. “It can be used and positioned in
every way conceivable – flown, ground-stacked or pole-mounted,
in every role from line array to side fill. The JFL210 is the very definition
of a great-sounding, incredibly flexible speaker.” Shepard says
the company plans to purchase the JFL118, the matching subwoofer for
the JLF210. “The sub’s built-in mounting pole makes is easy
to put together a great small PA for smaller venues,” he says.
“We love it.”
For more information, please visit www.eaw.com.
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Photo Files: EAW_massAV1.JPG, EAW_massAV2.JPG,
EAW_massAV3.JPG
Photo Caption: EAW’s new JFL210 Compact Line Array at a recent
corporate A/V event installation by Boston-based massAV.
About EAW
Founded in 1978 and celebrating its 30th Anniversary, Eastern Acoustic
Works (EAW) is a global leader in producing high-performance professional
audio equipment trusted by the most discerning professionals for every
possible sound reinforcement application.
EAW is a registered trademark of LOUD Technologies
Inc. in the United States and other countries. All other trademarks
are the property of their respective owners.
EAW • One Main Street • Whitinsville, MA 01588 • USA
Phone: (425) 402-6108 • Fax: 425-487-4337 • Email: kati.naish@eaw.com
• Internet: www.eaw.com