Media Contact: Robert Clyne
Clyne Media, Inc.
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FOR IMMEDIATE RELEASE
Rational Acoustics Gets SMAARTEAW and Rational Acoustics enter into agreement for worldwide distribution and purchase of SMAART brand
Whitinsville, MA, USA – March 17, 2009 – EAW today announces that Rational Acoustics is being awarded worldwide distribution of SMAART, the critically acclaimed software used for real-time sound system measurement, optimization and control. EAW and Rational Acoustics are entering into a two-stage agreement, under the terms of which, from today forward, all of the mechanics and infrastructure associated with the sales and distribution of SMAART are being modified, so that sales of SMAART is now conducted and supported by Rational Acoustics. Furthermore, within six months, Rational Acoustics will purchase SMAART outright and assume immediate responsibility of the management of the products.
Rational Acoustics, founded in early 2008 by Jamie and Karen Anderson, Calvert Dayton and Adam Black, has been working closely with EAW for the past year, offering SMAART support, development and an extensive training program. Karen Anderson, COO of Rational Acoustics and former Director of Marketing for EAW, states “It’s a very friendly and synergistic relationship which has benefited both companies as well as the SMAART user community.”
Jeffrey Cox, VP of EAW, states, “I am gratified that Rational Acoustics is moving forward with the distribution and support of SMAART, as well as ongoing development of the brand. SMAART is a core technology to our industry, and I know that Rational Acoustics will grow it and keep it in the premier position it holds in our business, and in our hearts.”###
About EAW
Founded in 1978 and celebrating its 30th Anniversary, Eastern Acoustic Works (EAW) is a global leader in producing high-performance professional audio equipment trusted by the most discerning professionals for every possible sound reinforcement application.About Rational Acoustics
Rational Acoustics is dedicated to making the world a better place to listen. They support the advancement of the field of acoustic test and measurement and system alignment through education, product development and community support.EAW is a registered trademark of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of their respective owners.
EAW • One Main Street • Whitinsville, MA 01588 • USA
Phone: (425) 402-6108 • Fax: 425-487-4337 • Email: kati.naish@eaw.com • Internet: www.eaw.com
All Rights Reserved.