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PR AGENCY CONTACT:
Clyne Media, Inc.
Tel: 615.662.1616
Email: eaw@clynemedia.com
Web: www.clynemedia.com/EAWFOR IMMEDIATE RELEASE
Harsh Conditions are No Match for EAW® Loudspeakers at Melbourne’s Moomba FestivalEven through a storm of historic proportions, EAW® KF740 and SB1002 Modules impress engineers and audience alike
Whitinsville, MA, USA, July 16, 2010 – EAW®, a world leader in audio system solutions, was recently selected as the loudspeaker of choice for Melbourne, Victoria, Australia’s Moomba Festival. The Festival is the continent’s largest and longest-running event of its type, held annually since 1954. While the Moomba Festival is not a music festival, in recent years, the show organizers have introduced a free music stage where popular Australian acts play for those attending the festival. This year, performers included popular recording artists Vanessa Amorosi and GRAMMY® winner Colin Hay. For event P.A., organizers selected several EAW models for their durability and sound quality. As it turned out, the 2010 Moomba Festival saw some particularly bad weather conditions, but EAW loudspeakers more than passed the test, keeping the music going after Melbourne’s worst storm in half a century and performing flawlessly well after the weather had moved on.
The loudspeaker configuration included 16 EAW KF740 3-Way Full Range Line Array Modules, arranged eight per side, and eight EAW SB1002 Large Format Flyable Subwoofers, arranged four per side. The entire P.A. was powered by Powersoft K10 amplifiers. Ben Clarke, System & Projects Manager for Production Audio, EAW’s Australian distributor, stated “We ran the KF740 system completely full range, and deployed the SB1002 array in a cardioid fashion on the deck. The system ran in true stereo, with no aux-fed subs or other enhancements. There was much concern and disbelief about our placement instructions, but when the system was phase aligned and balanced, which took less than 10 minutes, it resulted in unanimous jaw-dropping – a very effective festival configuration.”
Graeme Stevenson, Managing Director for Production Audio, stated, “During the festival, Melbourne had its worst ‘superstorm’ in 50-plus years. Hailstones up to four inches in diameter, flash flooding and up to three inches of rain fell within a few hours on Saturday. Still, the festival stage was a big success, despite the storm, and everyone was impressed and thrilled that the system performed so perfectly while being subjected to these conditions,”
Colin Hay’s FOH Engineer Mike “Ace” Baker, who has also worked with Sammy Hagar, Aretha Franklin and Hay’s former band Men at Work, was impressed with the durability of the system. He stated, “Wow. We had no sound check, it was pouring rain and it was the first day of our tour. But who cares?! The rig sounded amazing and seemed to chase the rain away. EAW once again retains its spot on the top of my riders.”
As the popular saying goes, the show must go on. Stated Stevenson, “After the system was dried out from Saturday’s storm, it performed flawlessly on Sunday and Monday, running for a good ten hours straight on both days.”
For more information, please visit www.eaw.com.
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Photo File 1: EAW_Moomba_Photo1.JPG
Photo Caption 1: The 2010 Moomba Festival in Melbourne, Australia, featuring loudspeaker solutions from EAW.Photo File 2: EAW_Moomba_Photo2.JPG
Photo Caption 2: EAW KF740 3-Way Full Range Line Array Modules, which were arranged on each side of the stage at Melbourne, Australia’s 2010 Moomba Festival.Photo File 3: EAW_Moomba_Photo3.JPG
Photo Caption 3: A view from the stage at Melbourne, Australia’s 2010 Moomba Festival, during a storm of epic proportions. The festival went on to great success, thanks to the flawless performance of EAW loudspeakers, despite the weather.
About EAW
Founded in 1978 and celebrating over 30 years of excellence, Eastern Acoustic Works® (EAW®) is a global leader in producing high-performance professional audio equipment trusted by the most discerning professionals for every possible sound reinforcement application.About LOUD Technologies Inc.
As the corporate parent for world-recognized brands Alvarez®, Ampeg®, Blackheart®, Crate®, EAW®, Mackie® and Martin Audio®, LOUD engineers, markets and distributes a wide range of professional audio and musical instrument products worldwide. Our product lines include sound reinforcement systems, analog and digital mixers, guitar and bass amplifiers, and acoustic and electric guitars. These products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including houses of worship, stadiums, nightclubs, retail locations, and on major musical concert tours. The Company distributes its products primarily through retail dealers, mail order outlets and installed sound contractors. The Company has its primary operations in the United States with operations in the United Kingdom, Canada and China. For more information, please see our website: www.loudtechinc.com.
EAW is a registered trademark of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of their respective owners.
EAW • One Main Street • Whitinsville, MA 01588 • USA
Phone: (425) 402-6108 • Fax: 425-487-4337 • Email: kati.naish@eaw.com • Internet: www.eaw.com
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