PR AGENCY CONTACT:
Clyne Media, Inc.
Tel: 615.662.1616
Email: eaw@clynemedia.com
Web: www.clynemedia.com/EAW
FOR IMMEDIATE RELEASE
EAW® Focusing Now Supported by Lab.gruppen PLM™ Series Amplifiers and Powersoft® K Series DSP Series Amplifiers
Strategic partnership between the brands results in latest software upgrade, heralding an industry first with exclusive support for EAW® Greybox processing from within Lab.gruppen PLM™ (Powered Loudspeaker Management) Series amplifiers and Powersoft® K Series DSP Series amplifiers
Whitinsville, MA, USA, July 5, 2011 – EAW®, a world leader in audio system solutions, last year entered into a strategic partnership with Lab.gruppen™ and Powersoft®, whereby those manufacturers would integrate proprietary EAW DSP algorithms into a subset of their product lines. As the first fruits of this partnership, the three brands announce that the latest software upgrades for Lab.gruppen’s PLM™ (Powered Loudspeaker Management) Series amplifiers and Powersoft K Series DSP Series amplifiers introduce support for EAW Focusing, an industry first.
Jeff Rocha, EAW Vice President and General Manager, stated, “Our partners, Lab.gruppen and Powersoft have developed new firmware for their DSP-enabled amplifiers that allows direct importation of standard EAW Greybox files – the very same files that you can currently load into an EAW UX8800 Digital Signal Processor. This brings the power of EAW Focusing to a wider range of hardware platforms and provides a huge advantage for end users in terms of compatibility and consistency. Any files that we have created to date and any files that we will create moving forward will be fully compatible with both manufacturer’s DSP enabled amplifier platforms. Some of our competitors maintain independent libraries of hardware specific processor settings for their products which often requires compromises in the settings to tailor the filters to the feature set and capabilities of the other manufacturer’s product. But by partnering directly with Lab.gruppen and Powersoft, we’ve been able to work directly with them to re-architect their firmware such that either manufacturer can directly load the same native EAW Greybox as the UX8800.”
The latest version of the Lake Controller Software (v5.7), featuring accompanying firmware for both Lab.gruppen’s PLM products and the LM 26 Digital Audio Loudspeaker Processor, was developed by engineers at Lab.gruppen and Lake, working alongside EAW engineers and leading end users. The software is designed to offer even greater flexibility and compatibility for end users, further optimizing system audio performance. New levels of functionality are provided as PLM Series products now support a new processing module type. The new module, among other benefits, is capable of supporting EAW Focusing through the direct recall of EAW Greybox files into any PLM Series device via the Lake Controller software.
This unique feature unites the loudspeaker optimization of EAW Focusing parameters with the powerful Lake Mesa EQ input stage on the versatile PLM Series platform for the first time, to offer a fully integrated system solution for sound reinforcement. Users can now recall Greybox output processing files directly into PLM Series and then create groups and carefully tune even the largest EAW loudspeaker at any granularity, all via the industry standard Lake Controller – negating the additional expense and inconvenience of a separate system EQ processor.
Håkan Gustafsson, Product Manager for Lake, stated, “The supporting of EAW Focusing, coupled with the Lake Mesa EQ and the powerful performance of the PLM Series, means that we can provide the end user with the kind of functionality that is simply unrivalled in the world of pro audio.”
Powersoft has adjusted the firmware in K Series DSP amplifiers to accommodate EAW's specific requirements. Users are now able to obtain Greybox files from EAW and load them into the Powersoft K Series DSP platform. File upload and system management happen with Armonía Pro Audio Suite™ software, Powersoft's highly intuitive user interface. Both the latest Armonía version as well as the required amplifier and DSP firmware are available as free downloads from the Armonía Support Forum within Powersoft's website.
"EAW users benefit greatly from Greyboxes residing inside K Series DSP," noted Thomas Mittelmann, Powersoft Business Development Manager. "The close cooperation of EAW and Powersoft engineering is manifesting in product now playing together like it was made for each other. Powersoft's greatest fortes, performance and efficiency, paired with EAW Greyboxes means system integration at the highest level. Most obvious from the smallest possible amp racks, most audible from optimal tuning, and most practical in terms of system safety, control, monitoring, and overall coherence, the advantages for the EAW user are indisputable.
"Fully supported by both EAW and Powersoft all the way from system design to after-sales service, our partnership is set to include the most important ally number three: the customer. There is good reason to be excited – the future is bright!"
For more information, please visit www.eaw.com
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About EAW
Founded in 1978 and celebrating over 30 years of excellence, Eastern Acoustic Works® (EAW®) is a global leader in producing high-performance professional audio equipment trusted by the most discerning professionals for every possible sound reinforcement application.About LOUD Technologies Inc.
As the corporate parent for world-recognized brands Alvarez®, Ampeg®, Blackheart®, Crate®, EAW®, Mackie® and Martin Audio®, LOUD engineers, markets and distributes a wide range of professional audio and musical instrument products worldwide. Our product lines include sound reinforcement systems, analog and digital mixers, guitar and bass amplifiers, and acoustic and electric guitars. These products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including houses of worship, stadiums, nightclubs, retail locations, and on major musical concert tours. The Company distributes its products primarily through retail dealers, mail order outlets and installed sound contractors. The Company has its primary operations in the United States with operations in the United Kingdom, Canada and China. For more information, please see our website: www.loudtechinc.com.
EAW is a registered trademark of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of their respective owners.
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