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PR AGENCY CONTACT:
Clyne Media, Inc.
Tel: 615.662.1616
Email: eaw@clynemedia.com
Web: www.clynemedia.com/EAWFOR IMMEDIATE RELEASE
EAW® Adds Integrated DSP and Amplification Solutions Through Strategic Partnerships with Lake®, Lab.gruppen and Powersoft®
InfoComm, Las Vegas, NV, June 9, 2010 – EAW, a world leader in audio system solutions, today announced strategic partnerships with Lake, Lab.gruppen, and Powersoft whereby all manufacturers will integrate proprietary EAW DSP algorithms into a subset of their respective product lines. Additionally, in Q3, 2010, Lake, Lab.gruppen, and Powersoft will announce separate agreements expanding the partnership to enable EAW to sell a selection of their respective product lines as components in EAW system sales.
“At the onset, the integration of EAW’s lauded DSP, most notably Focusing™, will ensure seamless integration and optimum performance of EAW loudspeaker systems matched with Lake Processors, Lab.gruppen Powered Loudspeaker Management™ (PLM™) systems, and Powersoft amplifiers,” commented Jeffrey Cox, LOUD Technologies’ Pro Audio Group VP. “And once the sales component of the partnership is implemented, EAW will proudly offer a range of amplifier solutions from the best in the business,” added Cox.
“An EAW and Powersoft relationship is a natural,” explained Thomas Mittelmann, Powersoft Business Development Manager. “We stand fully behind it because it's truly market-driven and will reward the trade with specifically tailored system solutions. And once we finalize the sales component of the relationship, the trade will be rewarded with even broader access to Powersoft amplification in EAW system sales,” added Mittelmann.
Klas Dalbjorn, Lab.gruppen and Lake Product Research Manager, explained, “We strive to make our processing solutions the easy choice in professional sound reinforcement and we are happy to have reached this agreement that allows us to support EAW greybox files with Focusing in our PLM Series and Lake Processing products.”
“Additionally, Lab.gruppen and EAW are working to expand the relationship to allow EAW access to Lab.gruppen products in providing complete system solutions; expect a market announcement on this expanded partnership during the 3rd quarter,” said Michael Munch, Lab.gruppen’s VP of Strategic Product Management.
The companies expect the EAW DSP integration to be complete in Q3, 2010.
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Photo File: EAW_AddsIntegratedDSP_InfoComm10.JPG
Photo Caption: Pictured L-R: Klas Dalbjorn, Product Research Manager, Lab.gruppen & Lake; Michael Munch, VP of Strategic Product Management, Lab.gruppen; Jeffrey Cox – VP, Loud Technologies Pro Audio Group; Claudio Lastrucci - Managing Director, Powersoft; and Thomas Mittelmann - Business Development Manager, Powersoft, at the 2010 InfoComm show.
About EAW
Founded in 1978 and celebrating over 30 years of excellence, Eastern Acoustic Works® (EAW®) is a global leader in producing high-performance professional audio equipment trusted by the most discerning professionals for every possible sound reinforcement application.About LOUD Technologies Inc.
As the corporate parent for world-recognized brands Alvarez®, Ampeg®, Blackheart®, Crate®, EAW®, Mackie® and Martin Audio®, LOUD engineers, markets and distributes a wide range of professional audio and musical instrument products worldwide. Our product lines include sound reinforcement systems, analog and digital mixers, guitar and bass amplifiers, and acoustic and electric guitars. These products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including houses of worship, stadiums, nightclubs, retail locations, and on major musical concert tours. The Company distributes its products primarily through retail dealers, mail order outlets and installed sound contractors. The Company has its primary operations in the United States with operations in the United Kingdom, Canada and China. For more information, please see our website: www.loudtechinc.com.About Lab.gruppen
Lab.gruppen is a Swedish company specialising in the design, development and manufacture of outstanding sound reinforcement products for the professional audio industry. Established over 30 years ago, the company’s portfolio of advanced power amplifiers and powered loudspeaker management systems that are compact, lightweight, utterly reliable and sonically superior. Through continued research and persistent hard work, Lab.gruppen strives to stay among the leading brands within the professional audio community. The company eschews diversification in order to focus completely on its core discipline – audio technology. Lab.gruppen marked another major milestone in the company’s history with the announcement in January 2009 of its acquisition of the Lake trademarks and the exclusive rights for use of Dolby® Lake Processor (DLP) technology for both Touring and Permanent Sound Reinforcement markets, from Dolby Laboratories, Inc. (NYSE: DLB). Lab.gruppen and Lake are part of TC Group, a holding company of five individual companies consisting of Tannoy, Lab.gruppen, TC Electronic, TC-Helicon, and TC Applied Technologies.About Powersoft
Powersoft is the world leader in lightweight, high power, single rack space, energy efficient amplifiers for the professional audio market. Headquartered in Florence, Italy, with offices in Farmingdale, NY/U.S.A., and Singapore, Powersoft couples the experience and precision of its production department with exceptional components to deliver products with perfect audio response and high performance reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to convention centers, churches and clubs, and are used by the world's leading tour sound companies. For more information, visit the Powersoft web site at www.powersoft-audio.com.
EAW is a registered trademark of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of their respective owners.
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