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Media Contact: Robert Clyne
Clyne Media, Inc.
Robert@clynemedia.com
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
Dubai Mall’s Gold Souk Area Sounds Great with Custom EAW AX Series LoudspeakersFor a unique and challenging install, EAW Product Specialists develop custom loudspeakers with Indianapolis-based A/V design firm Bowen Technovation
Whitinsville, MA, USA – March 31, 2009 – The recently-opened Dubai Mall in Dubai, U.A.E., is one of the largest malls in the world, boasting 1,200 retail outlets, two department stores and more than 160 food and beverage vendors. The mall’s 220-store “Gold Souk” is an elaborately decorated area used for special events by the U.A.E. Royal Family and other dignitaries, in addition to serving as an impressive entertainment area for mall visitors. The Gold Souk features a 75-foot diameter domed super high-resolution projection screen (designed by Salt Lake City-based Evans and Sutherland Digital Theaters Group) raised 40 feet above the floor, which necessitated powerful and clear audio. The design of the area presented acoustical challenges, all of which were met with a custom system featuring EAW AX Series Loudspeakers and some unique architectural solutions. The system was designed by Indianapolis, IN-based firm Bowen Technovation.
Because of the visual nature of the space, loudspeakers needed to be as low-profile as possible, and this was accomplished by flying the units behind the perforated aluminum projection dome, completely out of sight. The system was engineered to include eight custom EAW AX Series “BWN” 2x15" enclosures, two EAW AX366 Arrayable Install Loudspeakers and eight EAW SB150z Compact Subwoofers. The system offers 5.1 audio powered by 38,000 Watts of QSC DCA amplification. Processing is accomplished via a networked BSS Soundweb London system.
The project presented sonic difficulties: “The throw from the top of the dome to the floor is 75 feet, and we needed to achieve very high impact SPL but with perfect pattern control and instrumental clarity,” stated Jeff Bowen, Bowen Technovation President and Creative Director. “In addition to the challenges of providing 5.1 audio inside a concave dome, the surfaces in the area are very high-end marble and custom-sculpted plaster. So keeping audio off the surfaces and focused on the listener was imperative, otherwise we would just have been exciting air needlessly and destroying intelligibility.”
EAW product specialists worked together with Bowen Technovation through design, prototyping and production of the custom AX Series BWN boxes, which have since been used on this install in addition to several other projects. Jeff Bowen could not be more thrilled: “The result is these loudspeakers with extremely high SPL yet incredibly detailed and accurate response. I can’t wait to get them out there in more spaces.”
For more information, please visit www.eaw.com.
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EAW_DubaiMall2.JPGAbout EAW
Founded in 1978 and celebrating its 30th Anniversary, Eastern Acoustic Works (EAW) is a global leader in producing high-performance professional audio equipment trusted by the most discerning professionals for every possible sound reinforcement application.
EAW is a registered trademark of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of their respective owners.
EAW • One Main Street • Whitinsville, MA 01588 • USA
Phone: (425) 402-6108 • Fax: 425-487-4337 • Email: kati.naish@eaw.com • Internet: www.eaw.com
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