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PR AGENCY CONTACT:
Clyne Media, Inc.
Tel: 615.662.1616
Email: eaw@clynemedia.com
Web: www.clynemedia.com/EAWFOR IMMEDIATE RELEASE
EAW MicroWedges Rock Coachella 2009
With a combination of tonality and clarity, the EAW MicroWedge received artists’ overwhelming approval as the stage monitor of choice at the California music festival
Whitinsville, MA, USA – May 13, 2009 – The tenth Coachella Valley Music and Arts Festival in April saw hundreds of performers across five stages, with a wide range of artists include Sir Paul McCartney, Leonard Cohen, The Cure, The Killers and hip hop pioneers Public Enemy, among many others. These artists thrilled the assembled throngs of eager music fans, and the artists themselves were thrilled by great-sounding stage monitors: MicroWedge (MW) units from EAW, a world leader in sound system solutions.
More than 50 EAW MicroWedge Series MW12 Stage Monitors were employed over four Coachella stages by sound reinforcement vendor Rat Sound Systems Inc. To date, this was the largest outlay of MW units ever for a single event, according to Rat Sound President Dave Rat, who was the co-designer of the MicroWedge 12 (along with the EAW engineering team). For the last 18 months, the MicroWedge Series has been exclusively manufactured and distributed by EAW, under license from Rat Sound Systems.
Covering Coachella took a lot of monitors and a lot of manpower. A 30-member crew from Rat Sound was employed to ensure that the concert’s sound was flawless day after day, night after night. The MicroWedge was a key component of the sound reinforcement system. “The MicroWedge is a great monitor under any circumstances, and I’m proud to have been intimately involved in its design,” stated Rat. “It especially offers an advantage for festival sound because it’s plug-and-play. And the sound is great – it’s full range.”
As Rat notes, the MicroWedge is versatile for different artists’ monitoring preferences: “When you have so many artists constantly playing on all these stages, there’s little time to mess around with tuning the monitors. The MicroWedge has great sound from the moment you plug it in. All artists want their monitor sound slightly different, and the MicroWedge has the range to accommodate that and it can do it at very high volume without feeding back. That combination of tonality and volume is incredible. Plus they’re small, light and easy to carry and position on stage. Not to mention how cool they look.”
About the EAW MicroWedge Series:
The EAW MicroWedge MW12 was recently joined by the new MW15, and these products represent an entirely new series of MicroWedge products designed by Dave Rat and EAW. All EAW MicroWedge Series stage monitors raise the legendary sonic performance and superior design principles of previous versions to a new level. Renowned by audio professionals and discerning artists around the globe, MicroWedge is now further enhanced by the prowess of the EAW Engineering team. All EAW MicroWedge models (coaxial with choice of 8-inch, 12-inch and 15-inch LF) feature increased fidelity, power handling and reliability, attained with an optimum blend of upgraded transducers and EAW’s hallmark crossover design techniques. Mechanical durability has been advanced as well, joined by enhancements in enclosure fabrication, ergonomics and interconnection, along with dramatic weight reduction. All MicroWedge Series models produce smooth, clear and consistent response with exceptional gain before feedback in a compact, coaxial design with very high power handling. They are also processor-enhanced (rather than processor-dependent) for true “plug-and-play” operation, eliminating the need to purchase additional processing.For more information, please visit www.eaw.com.
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Photo Files
Image 1 – EAW_Coachella09_1.JPG
Caption 1 – One of the stages at the tenth Coachella Valley Music and Arts Festival, featuring several EAW MicroWedge Series MW12 Stage Monitors.Image 2 – EAW_Coachella09_2.JPG
Caption 2 – One of the stages at the tenth Coachella Valley Music and Arts Festival, featuring several EAW MicroWedge Series MW12 Stage Monitors.
About EAW
Founded in 1978 and celebrating its 30th Anniversary, Eastern Acoustic Works (EAW) is a global leader in producing high-performance professional audio equipment trusted by the most discerning professionals for every possible sound reinforcement application.About LOUD Technologies Inc.
As the corporate parent for world-recognized brands Alvarez®, Ampeg®, Blackheart®, Crate®, EAW®, Mackie®, Martin Audio®, and TAPCO®, LOUD engineers, markets and distributes a wide range of professional audio and musical instrument products worldwide. Our product lines include sound reinforcement speakers, analog mixers, guitar and bass amplifiers and professional loudspeaker systems. These products can be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including churches and nightclubs, retail locations, and on major musical concert tours. The Company distributes its products primarily through retail dealers, mail order outlets and installed sound contractors. The Company has its primary operations in the United States with operations in the United Kingdom, Canada and China. For more information, please see our website: www.loudtechinc.com.EAW is a registered trademark of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of their respective owners.
EAW • One Main Street • Whitinsville, MA 01588 • USA
Phone: (425) 402-6108 • Fax: 425-487-4337 • Email: kati.naish@eaw.com • Internet: www.eaw.com
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