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Media Contact: Robert Clyne
Clyne Media, Inc.
Robert@clynemedia.com
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
Blue Martini Lounges Upgrade to the EAW SMS2124B Surface Mount LoudspeakerThe EAW SMS2124B’s state-of-the-art small-speaker technology extends the Blue Martini Lounge experience to the clubs’ outdoor areas
Whitinsville, MA, USA – April 22, 2009 – The Blue Martini Lounge has locations in Boca Raton, Ft. Lauderdale, Las Vegas, Miami, Naples, Orlando, Phoenix/Scottsdale, Tampa and West Palm Beach. To keep the patios full of music, Blue Martini has chosen the SMS2124B Surface Mount Loudspeaker from EAW, a world leader in loudspeaker solutions. Thus far, Blue Martini’s club location in West Palm Beach has already installed the SMS2124B speaker in its patio area, bringing the Blue Martini experience to patrons enjoying the great weather. SMS2124B’s will be installed in the other locations in the coming months, and future Blue Martini Lounges scheduled for other markets will open with SMS2124B’s already installed.
“These are the best small loudspeakers for this type of application,” says Tom Griffin, President of Griffin Automation of Port St. Lucie, Florida, which handles the lighting for the Blue Martini locations in Florida and is doing many of the EAW SMS2124B patio upgrades, including the one at the Miami location. Next on the schedule are the Ft. Lauderdale, Tampa and Orlando clubs, which will each have a dozen SMS2124B speakers encircling the patio areas, allowing patrons to enjoy a seamless transition between inside and out.
According to Griffin, the suggestion to install SMS2124B’s was made by Blue Martini’s Byron Gardner, who encountered the SMS2124B in a club in Tampa and decided then and there that it was the best-sounding small speaker he had ever heard, and that it would be the patio speaker for all of his Lounges, replacing the existing systems from another manufacturer.
“It’s a good, full-range speaker that brings great sound and good low frequencies to a patio environment,” says Griffin, adding that the weather-resistant loudspeaker is also robust and easy to install, thanks to EAW’s proprietary Clip-Fit™ system. “It’s a great single-speaker solution.”
About the SMS2124B Surface Mount Loudspeaker
The two-way SMS2124 (4 x 3-inch LF, 2 x 2-inch HF, 120-degree by 40-degree coverage pattern) incorporates proprietary Theta Technology™, with the LF drivers configured in a precise arrangement to provide excellent pattern control and coherency below the LF/HF crossover. The LF drivers also couple at lower frequencies, providing LF output of a much larger driver without sacrificing sound quality through the crossover region.The SMS2124 is designed for surface mounting using the proprietary Clip-Fit™ system. All connections for the loudspeaker are contained within the Clip-Fit wall-mount unit via a single Molex connector, with the wall-mount unit pre-mounted at the preferred position on a wall. The installer then just “clips” the loudspeakers onto the Clip-Fit arm, and in one motion, the audio connection is terminated and the loudspeaker is live. The wall-mount unit offers a pan/tilt positioning range for precise aiming. For basic installations, SMS loudspeakers are also provided with U-brackets.
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Photo Files
Image 1 – EAW_BlueMartini1.JPG
Caption 1 – West Palm Beach’s Blue Martini LoungeImage 2 – EAW_BlueMartini2.JPG
Caption 2 – One of several of EAW’s SMS2124B Surface Mount Loudspeaker, part of the patio P.A. system at West Palm Beach’s Blue Martini Lounge.
About EAW
Founded in 1978 and celebrating its 30th Anniversary, Eastern Acoustic Works (EAW) is a global leader in producing high-performance professional audio equipment trusted by the most discerning professionals for every possible sound reinforcement application.EAW is a registered trademark of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of their respective owners.
EAW • One Main Street • Whitinsville, MA 01588 • USA
Phone: (425) 402-6108 • Fax: 425-487-4337 • Email: kati.naish@eaw.com • Internet: www.eaw.com
All Rights Reserved.